Beth Kanter, fundraising and social network guru in the US has started a campaign asking why Apple won’t facilitate donations through iphone applications.
Apparently, Apple says it is too hard to ensure that donations will end up with the desired recipient (and they also take a 30% cut from any apps which means that only 70% of the donation would go through anyway).
Beth has started a petition to Apple asking them to respond (and reconsider) which is currently up to 8000 signatures, and while she has had no response from Apple, Google and Microsoft have both sent her samples of their Android phones which do allow donations as she has stated that she will be discontinuing her iphone contract when it expires very soon and moving to a Google Android smart phone device.
What do you think about donating through mobile phones? If you are an organisation seeking funds, have you considered new technology to receive donations? How important is the accessibility of these methods? Or are your donors happy to be redirected back to a website? Most theorists think that the more clicks it takes to donate, the less donations you will receive.
The issue has come up now because December is the highest giving month for donations in the US – apparently nearly one third of all charitable giving happens there at this time of the year (the end of the tax year and the festive season).
I look forward to your thoughts on this – and also have a look at ProBono Australia’s take on this.